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02/22/2023
2:22PM
Berlin-based streetwear brand "DAGGER" takes its name from the ceremonial use of the blade in pagan ritual, symbolizing the end of one chapter and the beginning of another. The brand was born in 2020, sparked by an unforeseen job loss for founder Luke Rainey. With just €300 in Jobseeker’s Allowance, Luke saw an opportunity to pursue his long-held dream. He found ironic inspiration in the insincere closing line of his dismissal letter: “We wish you all the best with your professional future and personal wellbeing.” Taking the words at face value, he emblazoned them on the back of what would become DAGGER’s iconic “Core” T-shirt, establishing “All the Best” as the brand’s enduring slogan.
 
A pivotal moment came when Luke invited his partner, Marvin Lobodda — a celebrated stylist in his own right — on a trip to his working class hometown of Portrush, Northern Ireland. Marvin was captivated by the town’s unexpected skate culture and its significance as a beacon of hope for local youth, offering a “way out.”
 
Combined with tales of Luke’s rebellious teenage years, the visit became a key influence on DAGGER’s narrative and aesthetic. Inspired by these stories, Marvin joined Luke as co-founder, helping to shape DAGGER into a family-run label with a distinctive voice and deeply personal roots.
 
DAGGER celebrates beginnings, endings, and the stories that connect them.

Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.

Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.

“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™